About Us
SWIM COUTURE RE-IMAGINED
At Blue Coral Swimwear, we are dedicated to redefining the women's swimsuit experience by blending style, sophistication, and comfort. Through meticulous design and high-quality craftsmanship, we create unique swimwear that challenges the fast-fashion norm. Inspired by the principles of Haute Couture, each bikini and one-piece is thoughtfully crafted to fit and flatter, offering timeless elegance and a personalized fit that celebrates the individuality of every woman.
This statement encapsulates your commitment to quality, craftsmanship, and the customer experience. It also reflects your brand's values and focus on individuality.
OUR DESIGNER
Callista Gifford-DeHart is the founder of Blue Coral Swimwear, LLC, which she launched in 2014. With a deep passion for both fashion and the beach, Callista combined her love for these two worlds to create a brand that emphasizes unique, high-quality swimwear.
Callista holds a Bachelor's degree in Fashion Merchandising and an M.B.A., bringing a wealth of experience from her time in corporate America. Throughout her career, she has collaborated with major brands like Macy's, Walmart, Kohl's, Augusta Sportswear Brands, and JCPenney. This extensive experience allowed her to hone her skills and focus on her true passion—creating "Made to Order" swimsuits that stand out for their design and commitment to quality.
Her swimwear creations include both one-piece swimsuits and bikinis, each designed with style, sustainability, and individuality in mind. Callista places a strong emphasis on reducing waste in manufacturing, aligning with her goal to lessen the environmental impact while maintaining a high standard of craftsmanship.
With her eclectic and fashion-forward sense of style, Callista's swimwear is crafted to help women feel unique and beautiful, as they navigate their own “runway” through life.